Mission
The South Texas Book Festival is a celebration of culture and imagination by linking readers of all ages with authors, performers, and publishers, and fulfilling the mission of McAllen Public Library as a place where people and ideas meet and connect.
History
The McAllen Book Festival was established in 2014 as a celebration of culture and imagination by linking readers of all ages with authors, performers, and publishers, and fulfilling the mission of McAllen Public Library as a place where people and ideas meet and connect.
In August 2018, we re-branded our annual book festival and we now have a new name, a new logo, and a wider appeal. The McAllen Book Festival is now the South Texas Book Festival.
The South Texas Book Festival is the only festival expressly for children and teens and their families in the region. Combining literacy promotion, regional and national authors, and children’s entertainment in a festive atmosphere, McAllen Public Library promotes a lifelong habit of reading for pleasure and fun.
Families from all over South Texas – and from our sister cities across the border – attend our festival, and the name change more accurately describes our expanded reach. Along with the excitement of the name change came a new and recognizable STBF logo.